The Soco logo was created to represent the app’s mission of improving communication within student organizations, with a focus on Greek life. Built from the anatomy of letters, the shapes were restructured to resemble two people in conversation, symbolizing connection and dialogue. The design reflects the app’s purpose of helping members communicate clearly, stay organized, and strengthen their community. Its bold, minimal style ensures the logo is versatile and recognizable across digital platforms, aligning seamlessly with Soco’s goals.