Ice Mobility Logo
The Ice Mobility logo redesign to to modernize the brand’s identity while addressing issues with the original mark. The previous design felt outdated and struggled to adapt across formats, limiting its flexibility in digital and print. The refreshed logo introduces a cleaner look that improves readability, strengthens recognition, and ensures consistency across all brand applications.
Before & After
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Original Logo
The original Ice logo felt outdated and lacked flexibility. The mountain’s fine linework often disappeared in print, making it hard to use across formats. A refresh was needed to modernize the look, simplify details, and create a stronger identity.
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New Logo
The new Ice logo embraces a modern, simplified design that’s clear and adaptable across all platforms. By refining the mountain and typography, the mark feels bold and versatile, giving the brand a stronger, more timeless identity that stands out in both digital and print.
Logo Iterations
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