Blinkies Logo

The Blinkies packaging and logo were redesigned to align with the updated brand direction. While the founder wanted to preserve the full wordmark, the logo was refreshed by moving away from blunt, angular styles and instead embracing a curvy typeface paired with hand-drawn star elements. This gave the mark a crisp yet approachable feel that complements the playful packaging design.

Before & After

Original Logo

The original Blinkies logo felt dated and rigid. Its angular letterforms lacked the playful energy of the brand and didn’t translate well across packaging. A redesign was needed to create a friendlier, more adaptable identity.
New Logo

The new Blinkies logo embraces a sleeker typeface and hand-drawn star elements, giving it a playful yet polished feel. The simplified forms improve readability across packaging and digital formats, while the organic details create a friendlier, more approachable identity.